What is an Independent Voter?

Independents Voters Have a Voice.

Independent voters are more diverse in their views, age, race, gender and income than either Republican or Democratic voters. Sixty percent of independents say they are not aligned with a party because they agree with the Republicans on some things, such as being fiscally conservative, strong on economic growth and national security, and with the Democrats on  infrastructure, environmental issues and being socially liberal.   


These are not just independents, but identify as centrists or moderates who still may be required to registered with one of two parties. Independents and their views are diverse - they don’t fit into either political party or neatly into the center.  


Independent Voters tend to be well informed on issues and care about the political process - even though the two parties have done their best to alienate them through attacks, gridlock and dysfunction. About two-thirds of Independent voters say they are independent because “both Democrat and Republican parties care more about special interests than the constituents they represent”. 


Independents take voting seriously but are less moved by partisan appeals. Independents care more about the deficit than Democratic voters do, and more about the environment than Republicans do, and less about social issues, such as same-sex marriage and abortion, than do voters from either party.   


A larger percentage of American voters identify as independents (42 percent of the electorate, according to Pew) than as Democrats (29 percent) or Republicans (26 percent). This statistical fact has become a reality fact in politics today.  


Over 68% of voters in America believe we need a third- or multi-party system and would consider voting for an outsider and third-party candidates. Many independent voters think it is more realistic to push for open primaries, campaign finance and congressional redistricting reform that would open up the process to all voters and candidates.   


In more than half of the country, independents are not permitted to vote in primaries, so they have no say in the candidates selected in the general election. It’s no surprise, then, that they are usually less satisfied with their candidate choices than partisan voters are.   


Independents are turned off by identity politics, negative campaign ads, and are more likely to say they want substantive discussions from the candidates and the media.    


Independent voter’s numbers are growing, and the Democratic and Republican parties are shrinking, and Independent voters, especially those in swing states, hold the key to future elections.   


With all we know now, “What is an Independent Voter?” – “The most important voter in America Today.  

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